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Wix Beyond Websites: Leveraging Its Tools for Online Business Growth

The ultimate user friendliness of the Wix development platform combined with its galaxy of customizable templates make it a popular website builder tool for millions of businesses worldwide. However, its capabilities go beyond building attractive websites. The robust set of tools that Wix brings you can also help grow your online presence and drive business growth. Here is an overview of the different possibilities that Wix development services bring the users.

E-commerce Capabilities for Online Stores

The e-commerce functionality is one of the most useful features of this platform for online businesses. Businesses can set up their online stores on this platform with secure payment gateways, customizable product pages, and inventory management tools. Whether you are selling physical goods, digital products, or services, Wix lets you provide a seamless shopping experience for your customers. The advanced e-commerce features of Wix lets businesses manage product listings, process payments, and handle shipping logistics in one place. The possibilities to integrate it with different payment gateways and its amazing scalability to accommodate your business growth make it an alluring option for businesses with strong growth potential.

Wix Ascend: A Complete CRM and Marketing Suite

Wix Ascend is a highly interesting aspect of Wix known for its comprehensive CRM and marketing capabilities. On this platform, businesses can automate tasks, manage customer relationships, and grow their brand in a robust fashion. Ascend provides a bundle of tools for email marketing, social media management, SEO optimization, and customer relationship management.

You can create and schedule marketing emails, set up automated customer responses, and create social media posts directly from the Wix dashboard. The platform has a lot of tools and functionalities for tracking customer interactions, segment their audience, and generate targeted marketing campaigns, which will help in nurturing leads and driving sales.

Wix Ascend’s form builder enables businesses to capture valuable customer information via contact forms, surveys, and pop-ups. This data will be very useful to build targeted email lists or automate personalized responses depending on customer behavior. Since Wix offers all these possibilities in a single integrated platform, it eliminates the need to look for third-party software for these functionalities. So, you can easily streamline your business with the able support of Wix and save time, effort and resources.

SEO Tools for Organic Growth

A website without traffic can’t generate much business. Wix’s robust set of SEO tools make it possible for users to attract more visits. The built in SEO features like customizable meta tags, alt text for images, clean URLs, and structured data to improve search engine rankings can support your SEO mission in a productive and meaningful way. Also, the SEO Wiz tool of this platform can guide you through the process of optimizing your website for search engines.

Wix can also support advanced SEO techniques, including adding 301 redirects, creating sitemaps, and integrating with tools like Google Analytics and Google Search Console. Wix’s revolutionary SEO features help businesses improve their visibility on search engines like Google and Bing, helping them generate a wealth of organic traffic without having to spend on paid advertising.

Conclusion

From its powerful e-commerce capabilities and integrated CRM tools to SEO optimization and workflow automation, Wix can let your business manage its entire online operation from a single platform, assuring efficiency and scalability. To take the best advantages of Wix development platform, you must find reputable Wix development services that can work to fulfill your business aspirations.

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How to Improve Your eCommerce Website’s Page Speed for Better SEO

The online shopping world is fast paced and speed is everything here. Studies show us that a potential customer is most likely to spend only a few seconds to gather the first impression about your store. Therefore, a slow loading website is most likely to see the visitors leaving your site even before they have a look at your products. You will understand the kind of impact it will have on your search engine rankings and sales. Google uses page speed as one of the most important factors to determine the search engine rankings for a website. Therefore, it is crucial to optimize your eCommerce website for speed with the proven support from an accomplished ecommerce SEO company India. Here we discuss some effective ways to improve your eCommerce website’s page speed for better SEO.

Optimize Your Images

Large images are the main culprits that make your website load slowly. While product images are essential for any eCommerce website, you need to compress them to optimize page loading speed. While compressing the images, ensure that the quality of the images is not sacrificed. To compress the images without making the pixelated, some great tools to help you include TinyPNG and ImageOptim. The correct format you must stick to for product images is JPEG and for transparent backgrounds is PNG. One another great way to improve page speed is to use lazy loading. When you use lazy loading, images load only when they are about to appear on the user’s screen. This will reduce the initial loading times.

Use a Content Delivery Network (CDN)

We can understand a Content Delivery Network (CDN) as a system of distributed servers that deliver content based on the user’s geographic location. When you arrange to store your website’s static content including images, CSS, and JavaScript files on multiple servers from around the world, a CDN ensures that your visitors are served from a server that is closest to them in order to reduce the load times significantly. If your eCommerce website is serving customers globally, you can make a huge difference in page speed and user experience by using CDN.

Optimize Your Website’s Code

Clean, efficient code is highly necessary to ensure website speed. Remove any unnecessary spaces, line breaks, and comments from your HTML, CSS, and JavaScript code. Minifying your code is the best way to reduce file size and improve load times. In addition, avoid using a lot of plugins and external scripts, as they are known to slow down your site. Use only essential plugins and keep them updated regularly to ensure that they are optimized for speed.

Take Away

Improving your eCommerce website’s page speed with the help of an accomplished ecommerce SEO company India is highly necessary for a better user experience as well as to land higher search engine rankings. Fast loading websites lead to satisfied customers and reduce bounce rates. As a result, you stand better chances to improve your sales. The strategies that you use to increase the speed of your eCommerce website will help ensure that your website is fast, responsive, and SEO-friendly.

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