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Improve Your Store Navigation with WooCommerce Product Per Page

Benefits of Using Product Per Page for WooCommerce Stores

A seamless, easy-to-navigate online store is essential for maximizing sales and ensuring customer satisfaction. One small but impactful feature that can enhance this experience is a WooCommerce “Products Per Page” plugin. This feature enables customers to control the number of products displayed per page, enhancing navigation and making it easier for customers to browse and locate the products they need without frustration.

In this article, we’ll dive into the benefits of adding a “products per page” feature to your WooCommerce store, show how it improves user experience, and guide you through implementation.

What is WooCommerce Product Per Page?

The “Product Per Page” feature in WooCommerce is a simple yet effective tool that allows customers to choose how many items are displayed on each page as they browse. By providing them with control over product display, the feature caters to different browsing preferences, making it easier for users to find specific products or explore your catalog at their own pace.

A typical WooCommerce product per page includes options that add drop-down menus or customizable selectors, allowing users to display a fixed number of products, such as 10, 20, or 50 items per page.

Benefits of Adding Products Per Page for WooCommerce

1. Enhanced User Experience

Customers have different browsing habits. Some may prefer to see only a few products at a time, while others want to see as many as possible. A “products per page” feature lets users set their preferences, giving them control over the layout and ultimately enhancing their experience.

2. Better Navigation and Reduced Friction

For stores with large catalogs, providing pagination control options can make navigation smoother. Users can avoid the hassle of clicking through multiple pages by choosing to see more products at once. This is especially useful for stores with hundreds of products across multiple categories, as it reduces the friction that may lead to customers leaving due to cumbersome navigation.

3. Increased Time on Site

When customers are able to browse at their own pace and customize their browsing experience, they are likely to stay on the site longer. As users gain more control, they tend to spend more time exploring the catalog, which can lead to higher engagement and potentially increased sales.

4. Improved Mobile Experience

On mobile devices, scrolling can sometimes be easier than clicking through multiple pages. With a “products per page” option, users can view more items on a single page, reducing the need for constant back-and-forth page navigation. This streamlined experience is ideal for mobile shoppers, who represent a significant portion of eCommerce traffic.

5. SEO and Page Load Optimization

Adding a “products per page” feature can also help in terms of SEO. The plugin allows you to optimize product listings by preventing search engine crawlers from hitting unnecessary pages. It also reduces the chance of duplicate content since fewer pages are created. Additionally, adjusting the number of products displayed per page can improve load times, making the site faster, which is another SEO benefit.

Best Practices for Using WooCommerce Products Per Page

1. Balance Visibility with Load Speed

While it may be tempting to offer large product counts, this can impact page load speed, especially on slower internet connections. Make sure that your hosting environment can handle the extra load or limit the maximum number of products per page to prevent performance issues.

2. Offer a Range of Options

Providing customers with a variety of choices—such as displaying 10, 20, or 50 products per page—caters to different preferences and ensures a more inclusive browsing experience.

3. Monitor Customer Preferences

Use analytics tools to track how customers interact with the “products per page” option. Understanding their preferences can help you optimize the store further and adapt your display settings for maximum satisfaction.

4. Keep it Consistent with Store Design

Ensure that the product count selector aligns with your store’s design and doesn’t disrupt the aesthetic. A seamless integration will enhance your store’s professionalism and keep customers focused on the products.

WooCommerce Products Per Page for a Better Shopping Experience

WooCommerce’s “Products Per Page” feature is a small addition that can make a big difference to your store’s navigation and user experience. It provides customers with control over their browsing, resulting in longer session times, improved product discovery, and better engagement with your catalog. By implementing and optimizing this feature, you can create a WooCommerce store that’s more intuitive, easy to navigate, and responsive to customer needs.