Today, Beauty and Fashion industry is the biggest and most influential across the globe. As you may or may not know, hair extensions has become one of the most salable products of recent years. Hair extensions give customers the possibility to change their hair cutting style in an instant. With the constant expanding of the market, it is apparent that the competition among the brands will only get tougher. In order to stand out, it’s not enough to make the best hair extensions in the world. You need to sell those hair extensions too. Every boy or every girl who would be buying from you wouldn’t just take it from any random box. They’ll choose the one that is prettier or better packed. This is the only reason why you need custom hair extension boxes.
Protecting the Product
The main objective of the overpackaging is to securely protect the product inside. As hair extensions are delicate products that need to be free of dust, corrosion and physical damages, the hair extension packages are greatly tailored for each case with the precise dimension of printed hair extensions boxes so that every single one can fit in properly, without getting tugged at or break or lose the shine.
They’re not only a way of shipping high-quality product that won’t fall apart during travel: these boxes are usually made of sturdy cardboard or even corrugated paper. Some inserts or dividers are also included in the box. They help to keep the items inside secured in place. Customers who receive their hair extensions this way know that the product was shipped – and will be delivered – in prime condition.
Enhancing Brand Identity
Besides protective purposes, custom hair extension boxes can function as a great marketing tool as well. When there are plenty of brands out there competing for customers’ attention, packaging is often what can set them apart. It can be the initial thing that will stick out to a potential customer. Custom hair extension boxes can help brands to tell their story and show their identity, values and aesthetics through the use of logos, colour patterns, typefaces and visuals.
If a brand has a positive image in the minds of a certain target audience, this will be reflected in the design of the box, and vice versa. A brand selling luxury hair extensions, for example, might aim for sleek, elegant and minimalist packaging with a matt or silk finish and hint of metallic sheen to communicate sophistication. A brand targeting a young, urban hipster audience, meanwhile, might choose to use oversaturated bright colours, funky patterns and zany fonts, in order to communicate a corresponding set of preferences within this target group.
The aesthetics of the custom hair extension boxes is also important in the retail environments. Attractive packaging can be eye-catching so it can stand out on shelves, inviting customers by picking up the item. Nowadays, on the social media platforms, unboxing is becoming more commonly seen, which is also a great way to promote the product by its intriguing packaging.
Providing Information and Building Trust
The same goes for custom hair extension packaging, where there’s plenty of space to share important information about the product, such as the type of hair used, length, colour, instructions for care, etc. Adding this information to your packaging will not only aid customers making informed choices but also help them build trust in your brand.
Further, brands can use the box to communicate the quality, ethical sourcing or sustainability of the product, making use of the inevitable consumers who pride themselves on shopping ethically (‘our human hair comes only from ethically sourced suppliers’; ‘our packaging uses only FSC-certified recycled material’).
Conclusion
It is surely obvious that hair extensions boxes are more than just a vessel for a product, designed simply to hold and protect it. Additionally, the box acts as a vital piece of branding and marketing. With beautiful and creative custom hair extensions boxes, the product can yet again be beautifully protected, as well as the existing image of the company. A brand is a wonderful thing as it represents the world of a product, and people develop strong connections to the brand, whatever that may represent, so to look for a brand and not find it would undoubtedly make the consumer sad. Using luxury design, informative data, and a green eco-friendly commitment to sustainability, there are a million ways to use boxes to reach customers and create a lasting impression.