If you’re an author exploring ways to promote your book, incorporating video into your book publicity strategy is worth considering. Experience and data suggest that it can enhance visibility personally and for your company or professional practice. Video marketing delivers a strong return on investment (ROI). Recent research shows that 70% of marketing professionals believe video performs better than other forms of media. Additionally, a survey found that 59% of senior executives prefer watching a video over reading text, highlighting the influential role of video content in marketing.
Video can also enhance the effectiveness of other marketing efforts. For instance, adding a video to an email can increase the click-through rate. Similarly, using video on landing pages can lead to a boost in conversion rates. Given these insights, producing a video could be valuable to your strategy. Begin by determining how videos can enhance your marketing approach. Consider whether a single introductory video will suffice to support a particular initiative or if creating a series of videos would be better for your marketing goals. A thoughtful plan and adherence to it are essential for success.
A one-off video production can effectively provide an overview of your company, brand, or practice. It can communicate your mission, showcase products or services, or drive traffic to your website. Such videos must be professionally produced, engaging, and suitable for various platforms. If you aim to harness the power of video for marketing or educational purposes, a video series could be beneficial. Each episode should focus on compelling brand messaging and storytelling to encourage viewers to return for more. Series can break down complex topics into more digestible segments.
When creating a video, it’s important to maintain high standards for engaging and assisting your target audience. Content that offers value transforms video promotion into an opportunity to share insightful resources. Videos can attract online viewers through organic methods (like searches and shares) or paid advertising. Formatting, tagging, and promoting your video effectively on popular platforms is vital. Additionally, feature it prominently on your website’s homepage or landing pages. To maximize its reach, share your video through blog posts, newsletters, emails, and social media channels.