According to the latest report by Expert Market Research (EMR), the global baked savoury snacks market is anticipated to grow at a CAGR of 4.10% from 2024 to 2032. This growth is driven by the rising consumer preference for healthier snack alternatives, increasing urbanization, and the growing demand for convenient, on-the-go food options. Baked savoury snacks, which include products like baked chips, crackers, pretzels, and snacks made from whole grains, are gaining popularity due to their perceived health benefits over fried alternatives.
As consumers become more health-conscious, they are shifting away from traditional fried snacks and opting for baked versions that offer lower fat and calorie content. The demand for baked savoury snacks is further supported by the increasing awareness of health and wellness, as well as the desire for snacks that provide nutritional value without sacrificing taste. Additionally, innovations in product formulations and flavors are continually attracting new customers and expanding the market.
Urban lifestyles are also playing a significant role in the market’s growth. With more people leading fast-paced lives, there is a heightened demand for convenient snack options that can be easily consumed on-the-go. Baked savoury snacks, being easy to package and consume, fit perfectly into this trend, offering a practical and healthy solution for busy consumers.
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Furthermore, advancements in baking technology and ingredients are contributing to the expansion of the market. Companies are investing in research and development to create new and improved products that meet evolving consumer preferences. This includes the development of snacks that cater to specific dietary needs, such as gluten-free, low-sodium, and high-protein options.
The retail landscape is also evolving to support the growth of baked savoury snacks. The expansion of modern retail formats, including supermarkets, hypermarkets, and convenience stores, along with the rise of e-commerce platforms, has made these products more accessible to consumers worldwide. Marketing strategies, including attractive packaging and targeted promotions, are further driving consumer interest and boosting sales.
As the market continues to expand, addressing sustainability and environmental concerns will be crucial. Companies are increasingly focusing on sustainable sourcing of ingredients and eco-friendly packaging solutions to appeal to environmentally conscious consumers. By aligning innovation with sustainability, brands can enhance their market presence and ensure long-term success.
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Market Segmentation
The global baked savoury snacks market can be segmented based on type, distribution channel, and region.
Market Breakup by Type
- Baked Chips: Includes potato chips and other vegetable-based chips that are baked instead of fried.
- Crackers: Includes various types of crackers made from grains, often with added flavors.
- Pretzels: Includes traditional pretzels and pretzel sticks that are baked rather than fried.
- Other Savoury Snacks: Includes a range of other baked snacks such as cheese puffs and savory pastries.
Market Breakup by Distribution Channel
- Off-trade: Includes supermarkets, hypermarkets, convenience stores, and other retail outlets where consumers can purchase baked savoury snacks for home consumption.
- On-trade: Includes restaurants, cafes, and other foodservice establishments where baked savoury snacks are sold for immediate consumption.
Market Breakup by Region
- North America: Includes the United States, Canada, and Mexico, where there is a strong demand for both traditional and innovative baked savoury snacks.
- Europe: Includes Western Europe, Eastern Europe, and the European Union, with diverse consumer preferences and high market growth potential.
- Asia Pacific: Includes countries such as China, India, Japan, and Australia, where rapid urbanization and changing lifestyles are driving the market.
- Latin America: Includes Brazil, Argentina, and other South American countries, with increasing consumer interest in healthier snack options.
- Middle East and Africa: Includes countries in the Middle East and Africa, where growing urbanization and dietary shifts are influencing snack preferences.
Competitive Landscape
The EMR report examines the competitive landscape of the global baked savoury snacks market, including market shares, investments, and strategic initiatives of leading companies. Some of the major players explored in the report by Expert Market Research include:
- PepsiCo, Inc.: Known for its extensive portfolio of snack brands, including Lays and Rold Gold, PepsiCo is a significant player in the baked savoury snacks market.
- Kellogg Company: A leading name in the global food industry, Kellogg offers a variety of baked snack options, including crackers and savory snack bars.
- Mondelez International, Inc.: With brands like BelVita and Ritz, Mondelez is a prominent player in the baked savoury snacks sector.
- General Mills, Inc.: Known for its range of snack products, General Mills offers several baked savoury snack options under brands such as Gold Medal.
- Campbell Soup Company: Campbell’s range of snacks includes baked options like pretzels and crackers.
- The Hershey Company: While primarily known for its confectionery products, Hershey also has a presence in the baked savoury snacks market through brands like Snyder’s of Hanover.
- Intersnack Group: A major player in the European market, Intersnack offers a wide range of baked savoury snacks under various brands.
- Boulder Brands, Inc.: Specializes in healthier snack options, including baked savoury snacks that cater to health-conscious consumers.
- Arca Continental: A significant player in the Latin American market, Arca Continental offers a variety of baked snack products.
- Others: Includes a range of regional and local players contributing to market diversity and competition.
As the global baked savoury snacks market continues to evolve, companies are focusing on innovation, product diversification, and strategic partnerships to enhance their market position and cater to changing consumer preferences.