5.07 billion people all around the world are active users of social media; that is nearly half of the world. What’s more, social media users spend 2 hours 20 minutes per day scrolling through their feeds. On the basis of statistics, it won’t be wrong to say why most brands are aggressively active on social media.
Yes, social media provides you with a huge opportunity to grow your brand if you follow the right strategy. You can make the noise of your brand on social media if you know how to make your brand stand out to the right target market. If you also want to learn about brand awareness and how you can do that with the power of social media, keep on reading.
What is Brand Awareness?
Before we move on to building brand awareness with social media, it is important to learn and unlearn the concept of brand awareness.
Brand awareness and brand recognition indicate that people will instantly remember your brand as having great products or services in your category when making purchase decisions. They do not need to read your whole message but are rather attracted by your logo or slogan and can recognize your company immediately, making it possible for you to communicate functionally through your social media content, especially in images or short videos.
Brand awareness happens to be the precondition to in-depth brand loyalty development. However, customers cannot embrace brands before they get to know and identify them at all. Think about the tech-savvy phone; your mind will instantly cross “Apple.” Similarly, carbonated drinks—Pepsi or Coke?
You are not expected to scale up to the level of household giants such as Coca-Cola, Nike, Apple, etc., but you can pay attention to the way in which these companies are building their brands.
Why is Brand Awareness Important?
The customer journey starts with brand awareness, which is more like a building block. But let’s be honest: brand awareness is the basis on which all people determine if they want to associate with your brand or not. Start with a good foot on the step, and you will be putting the groundwork for the next harvest of brand ambassadors.
As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels.
As brand awareness develops, it forms a community; through word of mouth, through your audience, you get instant access to top prospects who may be directly seeking your product right when a trusted person suggests it. No matter how good your products and services may be, they will remain dormant in the market if not recognized or known.
How to Build Brand Awareness Through social media:
We live in a world of social media, and brand awareness is undoubtedly good for your business growth. to achieve this growth, you need to push your brand on social media. Let’s learn how you can do it.
1. Brand Persona and Objectives:
The first step is to come up with the image of your brand, its personality, and the values you want it to represent. You must also discover what makes it unique and attractive to your target market. To begin with, determine the ones that make your brand special and how exactly your audience reacts to it. For example, if your brand is a clothing line for adventurous millennials who are created in a sustainable environment, your persona will probably be adventurous, eco-conscious, and youthful.
It is important to define the reason for your social media presence for brand awareness. They could range from reach, engagement, traffic, or a product/service launch. To have a successful social media strategy, you have to set up SMART goals, which give you direction, bind all the actions and keep you focused on the task.
2. Choose the Right Platforms:
Determine the most popular social media platforms of your audience. You could also emphasize that you will choose LinkedIn and Twitter more frequently to reach the audience, which consists of young professionals in the tech industries, rather than Instagram and TikTok. Pick platforms that are relevant to your brand, considering the media type of the content and the overall brand goal.
Be aware of the kind of service each of the platforms provides and design your strategy in a way that is compatible with the platforms’ services. One of the most applicable is that Instagram is famous for its visual content, which can be photos and videos, while Twitter is more text-oriented and has a limited number of characters. Select the channels that would let you demonstrate your brand’s traits and connect with your customers in an engaging manner.
3. Create Compelling Content:
Tune out a content plan to fit with your brand’s personality, goals, and audience expectations. Develop a content strategy that will include the categories of content you will be posting, as well as the mixture of frequency and the topics that you will be covering. The type of your content is supposed to be either informative, fun, or inspirational, and the content must have a value that will keep the audience entertained while showing the brand’s individuality.
Try different content forms, which may include visuals, written articles, blog posts, polls, etc. Remember to engage person-to-person with infographics, behind-the-scenes videos, and user-generated content. As an illustration, if you are a fashion brand, you might publish outfit inspiration and styling techniques, or you might share behind-the-scenes clips from your photo shoots, which will constantly engage, entertain and showcase your brand.
4. Optimize Your Profiles:
Ensure you optimize your social media profiles to make sure that all are made in the image of your brand. Make use of high-quality visuals, and brand your logo across social media platforms, matching your branding. Write appealing and instructive bio sections which let the user visually understand what makes your brand special and the keywords that the user can find you on.
Make certain that all social media platforms you are using contain the same or similar visual branding elements, for example, color palette, typography, and imagery. Brand consistency is your backbone and should be applied not only in your visual design but also in your content, as this will make it distinctive for your followers to notice it and interact with it.
5. Engage with Your Audience:
This is an interactive way to connect with your business’s customer base through comments, messages and mentions. But the responses to them should be quick and timely. Make participants talk by asking questions, seeking their opinions, and replying to their queries. For instance, a follower who writes a comment somewhere featuring a product of your brand can be acknowledged through a comment or post on social media to show that you care.
Build a community around your brand by promoting interaction and collaboration among people. For example, you can create an online forum where people can come together and share their experiences. Go live with a Q&A session where polls or surveys are conducted, or user source contests are conducted to create a purpose for the community around the brand.
6. Utilize Influencer Marketing:
Exchange your product with influences or micro-influencers, which could amplify your brand and boost your brand image. Select the influencers such as yours in terms of values and which followers could be identical to your target market. If you own a fitness brand, you may decide to associate with fitness influencers who will promote your products and help you reach a more significant proportion of health-conscious consumers.
A very good idea might be influencer content sponsorship, as such sponsored posts, product reviews, or giveaways would help the brand to be visible and generate some buzz. Make sure that the sponsored content remains authentic by showing the audience what you are offering.
7. Run Targeted Advertising Campaigns:
Through the medium of social media advertising, product information can be put across in such a manner that the message bears a direct impact on the specific group of the target audience. Employ target approach options such as demographics, interests, behaviors, and website visitors to capture the audience that will connect with your content. Taking the case of an online store that sells new products, it could use ads like the one published at left places, where users who have shown interest in similar products and brands exist.
Trial and error with various ad formats, creative units, and messaging to enhance the performance of the ads and spend your advertising budgets productively. Besides landing page optimization, test various ad copy, images, and CTAs to tell you what is the best performing for your audience and bring on the actions you are seeking, such as website visits or conversion.
8. Monitor and Analyze Performance:
Monitor your social media analytics from time to time to know the key results, such as the reach, engagement, and growth of your followers and website visitors. The data from your metrics can assist you in reworking your content strategy, discovering the trends in your niche and, as time goes on, improving your strategy. Checking your page views, likes, shares, and comments allows you to understand the kind of content that resonates with your audience. If videos bring the most response, you can feature them more in your upcoming posts.
Have your posts scheduled at differing posting times, and try messaging via A/B testing to understand your audience better. Try out different content for videos and websites and study the results to decide on patterns and updates to be made for more visitors.
In a Nutshell:
Social media is a powerful tool through which you can build awareness. Half of the world is on social media, and by following the right strategies, you can captivate your target market. However, the content that goes up on social media must be authentic; if you are posting your product, the photography, captions, and everything else should be voluminous so that it attracts the audience. Not to mention, there are branding services in the USA that help a brand build awareness on social media.
